I personally very rarely use coupons, however, I like to receive them and do feel like I am receiving a fun money saving offer when I redeem them. I believe most people like to receive coupons and a fair number do redeem them honestly. Coupon sites such as coupon.mom and redplum. com provide weekly printable coupons for their members.
Arguments for the use of coupons;
· Coupons make it possible to offer a price reduction only to those consumers who are price- sensitive.
· Coupons make it possible to reduce the retail price without relying on retailer cooperation
· Coupons are highly regarded as a promotional technique for generating trial.
· Coupons can encourage repeat usage among current users or, encourage non users to try the brand.
· Coupons can be a useful promotional tool for established products and, can get users to try a new, improved version of a brand.
Arguments against the use of coupons
· Difficult to estimate how many consumers will use a coupon and when.
· No immediate response to coupon, it may take between two to six months to redeem.
· Low redemption rates and high cost
· Coupon Fraud
· Coupons used by product user’s instead of attracting new users.
