The Lifetime program viewership is primarily female 22-51yrs old. Therefore advertisers focus on the needs and desires of this segment. The commercials I viewed were of healthy choice dinners, Jewelry from Jarod, Women's sanitary products, Snickers, and online education opportunities. All the commercials appeared to be marketed to this demographic group except Snickers, which has a wider appeal. Even in this limited ad mix, you can see that they anticipate women to want to feel educated, healthy, comfortable, looking special with jewelry, and rewarding themselves with a chocolate bar.
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