Wednesday, February 16, 2011

ESPN

ESPN Network charges $3,120,000 for a 40 spot block of commercials. The network is geared to both sexes but advertising is primarily geared toward younger and middle aged male sports enthusiasts. Programming includes sports specials, updates and events. Advertising products with sports celebrities is frequent. The ad's I viewed were for 5 hour energy, Volvo, Bud Light, Dove Men+Care, and a movie trailor for "Unknown" an action flick. As you can see, the advertising is targeted perfectly for this demographic group.

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