Effective Billboard Advertising

Billboards can be very effective outdoor advertising. Espiecally if they are used in higher traffic areas. In some cases hundreds of thousands of motorists view a billboard everyday. Billboards such as the "Ihop"one listed above are very effective when showing food to a hungry motorist. Charitable and public information campaigns use billboard advertising quite frequently. In the first example "pregnant and scared", this very effective ad gives a phone number and web site. The last example, while quite inventive, does not use the full space of the billboard effectively to communicate the message. The contact information is to small for the average viewer to see in 3 seconds.

Direct Mail discussion

My direct mail piece is from Shopko. It is a more selective piece of direct mail as, our name has obviously been pulled from a mailing list. I believe our address came from "The Shopko Card" which you present for discounts at the time of purchase. I'm not sure but this mailing list may also be available to other sellers of these similar products.

    The mailer catalog offers 20% off your next purchase of payless shoes at Shopko. It opens to show several pairs of shoes. On the last page is a coupon to take an additional 20% off of a payless purchase when you bring in the coupon. The reason this is on the last page? If your still reading thru until the last page, you most have some interest in their Payless promotion.