Direct Mail discussion

My direct mail piece is from Shopko. It is a more selective piece of direct mail as, our name has obviously been pulled from a mailing list. I believe our address came from "The Shopko Card" which you present for discounts at the time of purchase. I'm not sure but this mailing list may also be available to other sellers of these similar products.

    The mailer catalog offers 20% off your next purchase of payless shoes at Shopko. It opens to show several pairs of shoes. On the last page is a coupon to take an additional 20% off of a payless purchase when you bring in the coupon. The reason this is on the last page? If your still reading thru until the last page, you most have some interest in their Payless promotion.