Monday, April 18, 2011

Effective Billboard Advertising

Billboards can be very effective outdoor advertising. Espiecally if they are used in higher traffic areas. In some cases hundreds of thousands of motorists view a billboard everyday. Billboards such as the "Ihop"one listed above are very effective when showing food to a hungry motorist. Charitable and public information campaigns use billboard advertising quite frequently. In the first example "pregnant and scared", this very effective ad gives a phone number and web site. The last example, while quite inventive, does not use the full space of the billboard effectively to communicate the message. The contact information is to small for the average viewer to see in 3 seconds.

1 comment:

  1. Hello! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this page to him. Fairly certain he will have a good read. Thank you for sharing!
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