Wednesday, March 9, 2011

Print Media Woman's World

Woman’s World magazine
1.     The target audience for the magazines is women 25-70. Younger health conscience mothers to older health conscience women. The magazine features articles on healthy food, recipes, health tips, coupons, and crafts.
2.     The percentage of pages devoted to advertising is perhaps 15%. I don’t feel there is a clutter problem in the magazine although it is a magazine featured primarily near the check out racks at department stores. The magazine is also circulated more frequently than a standard magazine which may be a monthly.
3.     Some of the products and services advertised within the magazine were; McCormick brown ginger, Zostrix foot cream, Hydroxycut weight loss pills, Eureka vacuams, Arm and Hammer, Timex watches and dream water. Advertisers are attracted to womans World because it is easily available on supermarket shelves and They can hit their target market very easily.
4.     The climate of the magazine is very upbeat and friendly with an inspirational article every week. The magazine is very altruistic and helpful. I feel the readers will be in a good mood when viewing  the advertisements within.
5.     As mentioned above the magazine is display at checkout point of purchase shelves near the cash registers in store. Easy to grab and priced fairly.
   

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